Privacy policy

Privacy Policy

Effective date: 2026-05-11

This Privacy Policy explains how THRUX LLC ("THRUX," "we," "us," or "our") collects, uses, and shares information about you when you visit our website, place an order, or otherwise interact with us. By using the THRUX website, you agree to this Privacy Policy.

Information We Collect

  • Information you provide directly: Name, shipping address, billing address, email address, phone number, and payment information when you place an order. Email address only when you subscribe to our list.
  • Information collected automatically: Device information, IP address, browser type, pages visited, time spent on pages, and referring URL. Collected via standard analytics tools and Shopify's storefront infrastructure.
  • Cookies and similar technologies: We use cookies for session management, cart functionality, analytics, and (where applicable) marketing attribution. You can disable cookies in your browser settings; some site features may not function without them.

How We Use Information

  • To process and fulfill orders.
  • To send transactional communications (order confirmations, shipping notifications, customer service responses).
  • To send marketing communications when you have opted in. You can unsubscribe at any time via the link in any marketing email.
  • To improve our website, products, and customer experience.
  • To detect and prevent fraud, security incidents, and abuse.
  • To comply with legal obligations.

How We Share Information

We share information only with service providers that need it to support the services we provide to you, including:

  • Shopify (storefront, order processing, payments)
  • Shipping carriers (UPS, USPS, FedEx, DHL as applicable)
  • Email marketing platform (Klaviyo)
  • Analytics providers

We do not sell your personal information.

Your California Privacy Rights

California residents have the following rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: You may request information about the personal information we collect, use, disclose, or sell.
  • Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.
  • Right to Opt-Out of Sale: THRUX does not sell personal information. If our practices change, California residents will have the right to opt out of any such sale.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise any of these rights, contact us at contact@thrux.co. We will respond to verifiable consumer requests within 45 days as required by law.

Health Information Notice

THRUX is a dietary supplement company. Information you provide that relates to your health (e.g., medical conditions you disclose when contacting customer support) is handled with care and is not used for marketing. See the dietary supplement notice in our Terms of Service for the FDA-mandated disclaimers governing our product information.

Data Retention

We retain order information for as long as required by tax and recordkeeping laws (typically 7 years). Marketing list data is retained until you unsubscribe.

Security

We use industry-standard practices to protect your information, including TLS encryption in transit and access controls on stored data. No method of transmission or storage is 100% secure; we cannot guarantee absolute security.

Children's Privacy

Our website and products are not directed to children under 18. We do not knowingly collect personal information from anyone under 18. If you believe we have collected information from a child under 18, contact us at contact@thrux.co and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. The effective date above will reflect the most recent update. Material changes will be communicated via the website and, where appropriate, by email.

Contact

Questions about this Privacy Policy: contact@thrux.co

THRUX LLC
Governed by the laws of the State of California